Abeauty Lounge has a rich history, originally founded in 2002 in Crows Nest, Sydney, as AB Absolute Beauty by four partners. However, in 2004, Helena, with her maturity and confidence, took the reins of the business. Over the next several years, the company relocated to Lane Cove, NSW, and rebranded as Abeauty.
By 2012, Abeauty had established a strong reputation across Sydney for providing professional beauty treatments and therapeutic products, staying ahead of industry trends with state-of-the-art equipment.
In 2018, after many years of industry experience and success, Helena decided to streamline the business and focus on her favorite treatments, which had become the signature of her work. She moved to a new location in Leichhardt, NSW, rebranding the business as Abeauty Lounge, where she continues to serve her loyal clients with high-quality, personalized treatments.
Today, Abeauty Lounge is well-known and respected across Sydney, with Helena’s dedication and passion for beauty remaining at the heart of the business.